Finisterre

Cold water surf brand Finisterre has been at the leading edge of sustainable clothing design for over twenty years, blazing a trail from its clifftop workshop in St Agnes, Cornwall.

In 2023, I went in-house on a 3-month sabbatical-cover contract. I was responsible for all copy. My work featured on seasonal campaigns, email, ads, retail, social, print, packaging, product, blog and website. Highlights included summer’s Way of the Waves and autumn’s Wilder Lines campaigns; the summer campaign launch email resulted in Finisterre’s highest commercial return from a single email to date.

An epic experience. I’ve worked closely with the team as a freelance writer ever since.